Marketing Director DACH (f|m|d)

Wer wir sind

JDE Peet's is the world's largest pure-play coffee and tea company, headquartered in the Netherlands.
For over 265 years, JDE has been driven by the belief that incredible things can happen over a cup of coffee. Today, JDE unleashes the possibilities of coffee and tea in more than 100 countries, with a portfolio of over 50 brands including L'OR, Jacobs, Tassimo, Mastro Lorenzo, Cafitesse, Café Hag, Pukka, and Lipton.
What's it like to work at JDE Peet's?
We are proud of our passionate and committed people who challenge the status quo and give their best in everything they do. Our goal is simple, yet ambitious: JDE Peet's - A coffee & tea for every cup!
At JDE Peet's, we don't just participate - we take the lead.
Every day, we are progressive in our thinking, ambitious in our spirit, resourceful in our actions, and determined in our approach - all to bring exceptional coffee and tea moments to people around the world
Diversity, Equity and Inclusion (DE&I) are values we live and embed within our company under the umbrella of "TrueYou". We are committed to creating a workplace where everyone feels respected and valued - shaped by diversity, fairness, and a sense of belonging that allows every individual to reach their full potential. If you have specific needs or require adjustments during the application process, please let us know. We're here to support you. DE&I is an integral part of our global sustainability strategy: .

Aufgaben

As our Marketing Director DACH, you will lead the strategic direction and execution of our coffee business across Germany, Austria, and Switzerland. Together with the General Manager and DACH leadership team; you will be accountable for achieving revenue targets and elevating the performance of a high-impact marketing team. This role requires a visionary leader who thrives in a dynamic environment and will adapt and implement our global brand strategies locally, own the full coffee P&L, lead market share growth, manage the A&P budget, and develop a high-performing team.
As our Marketing Director DACH your responsibilities will be the following:
Adapt and implement the global marketing strategy at local level and ensure its effective execution
Lead the local strategic development in DACH for our coffee categories and brands to achieve and exceed business goals in revenue, gross profit, and market share
Manage the operational marketing plan, covering brand activations, portfolio management, and innovations aligned with business objectives
Lead the consumer insights, consumer marketing and media team
Develop market and consumer insights through constant monitoring of consumer behavior, market trends, and competitors
Bring the Jacobs brand to life across channels (retail, OOH, e-commerce)
Contributing to the success of our commercial leadership team
Manage partnerships with appliance companies and contribute to the local brand storytelling
Embody our mindset: to be the best coffee company for every brand we represent
Build, inspire, and develop a strong local marketing team as well as our global marketing teams

Profil

Must have
Retail experience is essential - you understand the dynamics of the fast-paced DACH retail environment
You bring solid background in FMCG, ideally in food or beverage categories with solid category management expertise
You have been responsible in global as well as local marketing roles
You have strong leadership experience, with at least 8 years in people management
You feel a personal or professional connection to the Jacobs brand - as a fan, a consumer, or through past experience
You have a proven track record of driving change and growth in fast-paced environment
Nice to have
Out-of-Home (OoH) experience- knowledge of the foodservice or on-the-go coffee sector is a benefit
Sales experience is a plus - ideally, you've worked In key account management, shoppermarketing or RGM function

Kontakt

If you have any questions about this role, feel free to reach out to Lena Kaufmann, [email protected] .
Learn more about JDE on our career site .
JACOBS DOUWE EGBERTS DE GmbH
Langemarckstraße 16 | 28199 Bremen | Germany | [email protected]

Art des Abschlusses

Dipl. (FH) Berufsausbildung Master

Berufserfahrung

5 - 10 Jahre Berufserfahrung

Erforderliche Sprachkenntnisse

Englisch