Brand Activation Manager Veterano - Germany

📍 Region: Western Lower Saxony & Northern North Rhine-Westphalia
📌 Core Area: Bremen – Osnabrück – Hanover
📊 Reporting to: Area Manager Osborne Germany

🚀 About the Role

We are looking for a commercially driven and brand-focused Brand Activation Manager to represent Veterano within the On-Trade channel in North-West Germany.

This is a field-based role combining sales excellence, brand activation, and event execution , with strong visibility across bars, clubs, festivals, and regional events.

You will play a key role in making Veterano a reference pouring spirit , increasing awareness, rotation, and recruitment of young consumers in the region.

🎯Professional Background

• Ideally current or former On-Trade /Events sales representative for Spirits or other beverage brands.

• Strong experience in events and on-trade environments (mass-market & local)

• Solid understanding of wholesale structures and cooperative market execution

• Excellent knowledge and ideally native of defined Core & recruitment region and its on-trade accounts and event/festival formats.

• Valid car driver’s license (Class B equivalent)

• Strong command of Microsoft Office (Excel, PowerPoint, Word, Outlook)

🎓 Education

• Secondary school degree (“Mittlere Reife”)

• Completed commercial or hospitality vocational training (“Berufsausbildung”)

🧩 Core Responsibilities

1️⃣ On-Trade Development

Objective: Transform Veterano into a pouring spirit in bars and nightclubs.

Key Tasks:

• Build strong relationships with wholesalers and field teams

• Conduct joint visits to increase brand priority

• Identify high-potential bars and clubs

• Negotiate:

  • Pouring agreements

  • Menu activations (e.g., Drink of the Month)

  • Visibility & recommendations

• Generate multiplier effect in awareness and Off-Trade turnover

2️⃣ Festivals & Local Parties

Objective: create brand awareness at rotation by participating with Veterano at festivals and local parties.

Key Tasks:

• Activate the wholesaler network to identify relevant parties.

• Contact local organizers

• Negotiate participation:

  • Visibility

  • POS materials

  • Tastings

  • Raffles

  • RTD sampling

• Deliver structured post-event reporting:

  • Lessons learned

  • Action items

  • Performance by wholesaler

3️⃣ Olé Parties

Objective: Maximize ROI from 13 large-scale events (150,000 consumers).

Key Tasks:

• Ensure flawless on-site execution

• Staff training (20 people / 4–6 bars per event)

• Execute RTD sampling strategy

• Deliver post-event KPI reporting

🧠 Key Competencies

• Strong brand ambassador mindset with confident presence in gastronomy and event environments

• Excellent communication and negotiation skills

• Team-oriented and collaborative in distributor partnerships

• Entrepreneurial, self-driven, and performance-oriented

• Flexible and resilient (evening/weekend availability, seasonal peaks)

• Strong regional network and relationship-building capability

📊 Commercial & Operational Excellence

• Structured route planning and account prioritization

• Disciplined CRM usage and KPI reporting

• Strong market awareness and competitive analysis capability

• Professional preparation of sales presentations and reports